EcoKaari™: Creating Impact Through Upcycled Handwoven Products.

An Official Statement on EcoKaari’s Brand Identity

EcoKaari is an Indian social enterprise built around a distinctive idea: transforming selected discarded plastic materials into handcrafted, handwoven products while supporting traditional craftsmanship and artisan livelihoods.

Our name, EcoKaari, represents the connection between ecology and kaari—a reference to kaarigar, or skilled artisan. It reflects our belief that environmental responsibility, traditional skills and human livelihoods can come together to create meaningful change.

As our brand grows, it is important that customers, corporate partners, institutions, suppliers and the wider public know how to identify and connect with the original EcoKaari.

This page serves as our official brand identity statement.

What Is EcoKaari?

EcoKaari is a social enterprise that upcycles selected discarded plastic bags and multilayer plastic wrappers into handcrafted fabric using traditional charkha and handloom techniques. This fabric is then used to create products including bags, accessories and other useful everyday items.

Our work brings together three interconnected areas:

• Environmental responsibility: giving selected discarded plastic materials an additional use.

• Traditional craftsmanship: combining charkha spinning and handloom weaving with contemporary product design.

• Artisan livelihoods: creating opportunities through skills, craftsmanship and production.

EcoKaari is more than a product name. It represents the identity, work, values and journey of the organisation behind these activities.

Learn more about our story and upcycling process.

EcoKaari Is Our Distinctive Brand Identity

EcoKaari is the brand name under which we present our products, work, collaborations and sustainability initiatives.

Our brand identity has been built through our work with upcycled materials, traditional craft techniques, artisan communities, customers and institutional partners. We have invested in developing recognition for the EcoKaari name and in establishing the trust associated with our products and activities.

The correct brand name is EcoKaari, with a double “a” in “Kaari.”

When searching for our products, reading about our work or contacting us for a business enquiry, we encourage everyone to use the exact name and official website.

Similar-looking or similarly pronounced names should not be assumed to represent the same business, organisation, products or activities.

A difference of one letter can matter when identifying a brand. Customers and partners should therefore check the business identity and official contact details rather than relying on a name alone.

Our Trademark and Brand Rights

EcoKaari has taken steps to protect its brand identity and trademark rights.

Where a trademark dispute has been decided in our favour, the scope and legal effect of that outcome should be understood in accordance with the applicable order, registration and law.

We take the protection of our brand identity seriously. The EcoKaari name and associated brand assets should not be used in a manner that infringes our rights or creates a misleading impression of affiliation, endorsement or common ownership.

We reserve our legal rights in relation to unauthorised use of our protected brand identity.

This statement is intended to clarify our identity and help customers and partners identify our official channels. It does not replace the legal documents governing our trademark rights.

How to Identify the Official EcoKaari

For purchases, corporate gifting enquiries, collaborations, product information and updates about our work, please use the following official channels.

Official Website: www.ecokaari.org

Official Contact Page: ecokaari.org/pages/contact

Official Email: info@ecokaari.org | ecokaari@gmail.com

Official Instagram: @ecokaari

Official Facebook:  https://www.facebook.com/ecokaari

Official X (Twitter): https://www.twitter.com/ecokaari

Official LinkedIn: https://www.linkedin.com/company/ecokaari

Official YouTube: https://www.youtube.com/c/EcoKaariHumanisingFashion

Official Pinterest:  https://pinterest.com/ecokaarihumanisingfashion

Official Numbers: +91 9910969297 | +91 9022560305 | +91 9702422111

For bulk orders, corporate gifting, customisation, workshops and sustainability partnerships, please contact us through the website or the contact details published on our official contact page.

Before placing an order or sharing business information, check that the website address and contact details match our official channels.

If you encounter a business or account using a name that appears similar to EcoKaari, do not assume that it is associated with us. Verify its identity independently. If you believe that a communication is misrepresenting our brand, you can contact us through our official channels so that we can assess the matter.

Our Commitment to Customers and Partners

Trust is built through consistent work, transparent communication and the ability to identify the organisation responsible for a product or service.

EcoKaari is committed to communicating clearly about our products, our upcycling process, our artisan-led work and our business relationships.

We encourage customers and partners to ask questions, verify information and contact us directly whenever they are uncertain about the identity of a business claiming an association with EcoKaari.

We also encourage media organisations, procurement teams, corporate buyers, institutions and collaborators to use the correct brand name and link to our official website when referring to our work.

Accurate identification helps customers find the right products and helps ensure that enquiries, feedback and business communications reach the intended organisation.

More Than a Name: A Journey of Craft and Environmental Responsibility

EcoKaari was built around the belief that selected discarded materials can be reimagined through traditional skills and contemporary design.

Our work connects plastic upcycling with handwoven fabric, functional products and artisan livelihoods. Every product is part of a larger effort to explore how materials can be used more thoughtfully and how traditional craftsmanship can remain relevant in a changing world.

As we continue to grow, protecting our brand identity is part of protecting the trust we have worked to build with our customers, partners and communities.

EcoKaari is the name of our brand. Our official website is www.ecokaari.org. We invite everyone who wishes to learn about, purchase from or collaborate with us to connect through these verified channels.

Thank you for being part of the EcoKaari journey.

EcoKaari™ - Humanising Fashion

Official website: www.ecokaari.org